What is SEO for roofers?
SEO for roofers is the work that puts your roofing company in front of homeowners searching Google nearby. You can appear on the map, which comes from your Google Business Profile, and in the regular results, which come from your website.
Google says local results are based mainly on relevance, distance and prominence, and that your position in regular web results is also a factor. So your profile and your website both count.
Source: [1] Google Business Profile Help: Tips to improve your local ranking on Google
How does a roofing company get on Google Maps?
Add or claim your free Google Business Profile and verify it. Google says verification shows you're allowed to represent the business, which makes it more likely to show up.
Pick "Roofing contractor" as your main category, list your services and hours, and write a plain description. Roofers go to the customer, so Google asks you to hide your street address and set a service area of the towns you cover.
Source: [2] Google Business Profile Help: Add or claim your Business Profile, [3] Google Business Profile Help: Verify your business on Google, [4] Google Business Profile Help: Manage your service area
Which searches should a roofer target?
Homeowners search for the job: "roof repair", "roof replacement", "roof inspection", "storm damage roof repair", "gutter installation", usually with their town or "near me". Pair the services you want more of with the towns you cover. Those pairs are your keywords.
Give each page one main search and use it in the page title and main heading, like "Roof Replacement in Plano, TX | Your Roofing Co.". Google says it builds the title shown in results mostly from your page title and headings.
Source: [5] Google Search Central: Influencing your title links in search results
Should a roofing company have a page for each service?
Yes, for the main ones. Replacement, repair and storm damage are different jobs with different questions (how long a replacement takes, whether a leak can be patched, how insurance claims work). A page each lets you answer them properly.
Don't clone the same page for every town with only the name swapped. Google's spam policies call that kind of near-duplicate page made to catch many searches a "doorway". One strong page per service, naming the towns you cover, works better.
Source: [6] Google Search Central: Spam policies for Google web search
How do photos help a roofing business on Google?
Google suggests adding at least three "at work" photos that show the services you offer. For a roofer that means real jobs: tear-offs, new roofs, repairs, before and after. Your photos only appear once your profile is verified.
Use your own photos on your website too. A homeowner trusts a picture of a roof you actually did far more than a stock image every competitor uses.
Source: [7] Google Business Profile Help: Tips for business-specific photos, [8] Google Business Profile Help: Manage photos and videos for your Business Profile
How do reviews help a roofer rank?
Google says more reviews and positive ratings can improve your local ranking, and that replying to reviews helps. Text or email your Google review link when the job is done and the customer is happy with the new roof.
Never offer a discount, gift card or anything else for a review, or to change or remove a bad one. Google treats that as fake engagement, which is prohibited, and can remove reviews or restrict your profile.
Source: [1] Google Business Profile Help: Tips to improve your local ranking on Google, [9] Google Business Profile Help: Tips to get more Google reviews, [10] Google Business Profile Help: Read and reply to reviews (incentives are fake engagement)
What should a roofing website say about storms, insurance and warranties?
Only what's true. If you help with insurance claims, offer financing, do emergency tarping or hold a manufacturer certification, say so clearly. If you don't, leave it off. Google's helpful-content guidance favors accurate, first-hand information, and homeowners check.
Put your licenses, insurance and warranty in plain words, and add your business details for Google in structured data. Google asks you to use the most specific business type, and schema.org has a "RoofingContractor" type.
Source: [11] Google Search Central: Creating helpful, reliable, people-first content, [12] Google Search Central: Local business (LocalBusiness) structured data
How do I know if my roofing SEO is working?
Add your site to Google Search Console. It shows which searches brought visitors and where you ranked. Its URL Inspection tool tells you whether a page is on Google, and lets you request indexing after a big change.
Count calls and estimate requests, not just visits. A roofing site that gets fewer visitors but more estimate requests is doing its job.
Source: [13] Google Search Central: Get on Google, [14] Search Console Help: Inspect and troubleshoot a single page (URL Inspection)
How ElmSite does SEO for roofers
ElmSite builds the website part for you. You answer quick questions made for roofers: services (replacement, repair, inspections, gutters, storm damage, commercial), the towns you cover, whether you offer free estimates, emergency repairs, financing or insurance-claim help, and whether you're licensed, insured or manufacturer-certified. Nothing is claimed unless you tick it.
It looks up what people near you search for, then builds up to 5 pages: a home page for your main search and a page for each main service, with Google titles from those searches, answers to common questions, RoofingContractor schema and an estimate button. It's $29.99/month, charged when you start your SEO build, with hosting and a monthly report.
See the roofing website builder →
