Guides for small business websites
Step-by-step help for getting your business online and found on Google. Facts about Google come from Google's own help pages.
How to make a website for your small business
A plain-English, step-by-step guide to making a website for your small business: what to put on it, how to build it, and how to get it on Google.
Read the guide →How to get your business on Google
Put your business on Google Maps and Search with a free Business Profile, verify it, and get your website found. Checked against Google's help pages.
Read the guide →Custom website vs template: what matters for a small business
Do website templates hurt SEO? What Google actually looks at, where templates go wrong for small businesses, and how ElmSite designs each site without one.
Read the guide →HVAC website design: what your page needs to get calls
What a good HVAC website needs: a call button that stays on screen, your services and service area, emergency hours and trust details. With a live example.
Read the guide →One-page website SEO: can a single page rank on Google?
Can a one-page website rank on Google? Yes, for one main service and area. What works, where one page hits its limit, and how to set it up step by step.
Read the guide →SEO for plumbers: how to get more calls from Google
A plain-English guide to SEO for plumbers: your Google Business Profile, the searches to target, service pages, reviews and the website setup Google reads.
Read the guide →SEO for roofers: how to get more roofing leads from Google
A plain-English guide to SEO for roofers: your Google Business Profile, roofing searches to target, service pages, photos, reviews and website setup.
Read the guide →Landscaping SEO: how to get more clients from Google
A plain-English landscaping SEO guide: your Google Business Profile, seasonal searches, service pages, project photos, reviews and website setup.
Read the guide →Local SEO for small business: a step-by-step guide
Local SEO for small business in plain English: what it is, why it matters, and the steps that get you found on Google Maps and search, without an agency.
Read the guide →Why is my business not showing up on Google?
Business not showing up on Google Search or Maps? The common reasons, how to check each one, and how to fix it, from verification to indexing to reviews.
Read the guide →Website not generating leads? 8 fixes for local businesses
Website not generating leads or calls? The 8 most common reasons for local businesses, how to check each one, and what to fix first.
Read the guide →Build your website today
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